Which types of groups have the most significant influence on consumer behavior and perception today, and why?

In your opinion, which types of groups have the most significant influence on consumer behavior and perception today, and why? Are there any emerging group influences that marketers should be aware of? How might advances in technology and social media impact the power of group influences on consumer behavior in the future? Additionally, do you think that consumers are becoming more or less susceptible to group influences over time, and why? Provide examples to support your perspective.

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